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Personalized URLs

In today's world of 24-hour media, customers are swamped by thousands of marketing messages every day. To stand out, your marketing needs to go from mass mailing to a more personalized conversation. The way to do that is by using Personalized URLs (PURLS) from Magnetic Attractions.

PURLs are a great engagement device that integrates the mail, email and web into a seamless campaign that can turns your mass mailing into a one-on-one conversation with customers. They will get content more relevant to their needs. You can get response rates 2X or 3X greater than typical mailings.

Here's what you get with a Magnetic Attractions PURL Campaign:

• A Personalized URL (PURL) for every direct mail recipient. We can assign PURLs automatically to your mail file.
• Personalized magnetic postcards are printed with variable data (including printing the Personalized URL on each card).
• A dynamic mini-website that can be personalized with unique content, images and offers. Each site can have a landing page, survey questions and a thank you page. An email is automatically generated upon completion of the PURL experience.
• Real-Time Reporting – You can find out instantly which customer used their Personalized URL, and what they did after accessing your content. That can give you the instant access you need to place immediate phone calls to close the sale.

Take the first step to engaging your customers and generating higher response rates. Contact Magnetic Attractions to start adding Personalized URLs to your next magnetic postcard.

For more information on Personalized URLs, call us at (800) 521-4773.

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CONTACT MAGNETIC ATTRACTIONS

Contact us today with your ideas. challenges, questions or sample requests.

Call us at 800-248-6200 or use this form.

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